Our trainers are still actively involved in day-to-day omnichannel engagement with HCPs
Cheemia ReSET's trainers have decades of experience in pharmaceutical sales, as well as previous experience working within hospitals.
What makes Cheemia ReSET unique is that our trainers have been achieving exceptional results through omnichannel engagement since 2017. And we are still creating meaningful omnichannel experiences with HCPs today.
Mehrnaz Campbell
Mehrnaz Campbell is the Founding Director of Cheemia, a Scottish company that is managed remotely from USA.
Mehrnaz started her career in healthcare in 1986 as a nurse and worked for over 28 years in the pharmaceutical industry in various roles including sales, marketing and senior management for a number of companies including GSK, Pfizer and Takeda.
Working remotely from USA has enabled Cheemia to deliver outstanding results for clients and they acknowledge our skill in remote selling as the core competency that brings them exponential growth.
Mehrnaz is also author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement, described as “Hands down, the best omnichannel marketing book I have read in a LONG time.”
In March 2024, Mehrnaz was named ‘Agency Role Model’ at the Women in Pharma Awards.
Martin Smith
Martin has worked in the pharmaceutical industry for 20 years, holding positions in market access and sales. Over the years, Martin has held additional responsibilities including coaching, clinical education and led digital and brand programs.
“I had the pleasure of working closely with Mehrnaz on an innovative communications strategy for primary care pharmacists. Mehrnaz is always looking for a genuine differentiator for the brands she works with and in this instance produced a concept that was phenomenally successful in terms of customer experience and interaction. Mehrnaz is a valuable asset to any organisation and a joy to work with.”
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