DIGITAL TRANSFORMATION SERIES - HCPs are human too
My passion is about inspiring pharma leaders to shift from just delivering messages to healthcare professionals to transforming and becoming their trusted advisers. Over the past four years, we’ve tackled the challenges of digital transformation in healthcare, and through these conversations, I want to spark connection, inspire change, and drive meaningful transformation that improves outcomes for healthcare professionals and their patients.
In February 2026, Mehrnaz was joined by Dr Azmain Chowdhury, NHS doctor and clinician creator.
With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content that regularly reaches millions.
A member of WHO Fides and the TikTok Clinical Creator Council, and accredited by YouTube Health and the Patient Information Forum, he was also the 2023 Gold Award winner of MHP Group’s 30 to Watch Politics Award as Health Champion. He has collaborated with the UK Government, NHS, WHO and UNICEF.
We discussed what a typical day looks like for him, what he wishes pharma sales reps better understood about HCPs and how he built a 500k following on TikTok. I’ll also be asking what he believes pharma should be doing differently to stay relevant in today’s digital healthcare landscape.
Disclaimer: Dr Azmain is representing his own views here, not those of the NHS.
