DIGITAL TRANSFORMATION SERIES - The Three Es: Engaging, Embedding, Evolving
My passion is about inspiring pharma leaders to shift from just delivering messages to healthcare professionals to transforming and becoming their trusted advisers. Over the past three years, we’ve tackled the challenges of digital transformation in healthcare, and through these LinkedIn conversations, I want to spark connection, inspire change, and drive meaningful transformation that improves outcomes for healthcare professionals and their patients.
In this month’s episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca. With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation. Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.
Disclaimer: Graham is representing his own views here, not his company’s.
