DIGITAL TRANSFORMATION SERIES - Adapting to a new reality

My passion is about inspiring pharma leaders to shift from just delivering messages to healthcare professionals to transforming and becoming their trusted advisers. Over the past three years, we’ve tackled the challenges of digital transformation in healthcare, and through these LinkedIn conversations, I want to spark connection, inspire change, and drive meaningful transformation that improves outcomes for healthcare professionals and their patients.

This month's Digital Transformation Series is another thought-provoking conversation. I was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.

We discussed:
- The importance of authenticity in communication with HCPs
- Moving away from buzzwords to address real industry challenges
- Why it's time to speak more openly about what’s working and what isn’t working in Pharma.

Disclaimer: Nina is representing her own views here, not her company’s.

If you would like to purchase a copy of The Omni Advantage, it is available as a paperback or audiobook.